Can you remember the last time you went a full commercial break without grabbing your smartphone? With so many new channels of entertainment it’s becoming harder to reach targeted audiences. Traditional advertising practices are become less successful. You could change your content, but truly you need to change your approach. Connecting with an influencer puts your brand right into your audience’s newsfeed. It has a more direct reach, and is less likely to be tuned out.
Social media influencers are a huge part of our daily lives and as a result they are increasingly becoming a bigger part of how people conduct business. Influencer marketing is steadily gaining popularity; it reaches more engaged audiences, produces larger ROI, and has many other benefits that set it apart from other types of marketing. There are agencies out there that help to create and manage the relationships between businesses and these social media influencers, but you might be asking yourself, “Why do I need an agency to do this?”
You’ve finally decided that influencer marketing is for you, but now you’re faced with your first daunting challenge: from YouTubers to bloggers, young to old, newly trending to firmly established influencers, which one is right for your business? The sheer number of influencers can be overwhelming enough to dissuade you from even beginning to try but, never fear; by following these steps, it can help you to find that one in a million influencer that is right for your business.
Marketing is an ever-evolving industry; it’s all about who can reach the largest group of people in the most efficient way while also convincing them to subscribe, buy or engage with the service or product being advertised. As the habits of consumers change, so do the best ways to reach and engage with them.