Can you remember the last time you went a full commercial break without grabbing your smartphone? With so many new channels of entertainment it’s becoming harder to reach targeted audiences. Traditional advertising practices are become less successful. You could change your content, but truly you need to change your approach. Connecting with an influencer puts your brand right into your audience’s newsfeed. It has a more direct reach, and is less likely to be tuned out.

Social media influencers are a huge part of our daily lives and as a result they are increasingly becoming a bigger part of how people conduct business. Influencer marketing is steadily gaining popularity; it reaches more engaged audiences, produces larger ROI, and has many other benefits that set it apart from other types of marketing. There are agencies out there that help to create and manage the relationships between businesses and these social media influencers, but you might be asking yourself, “Why do I need an agency to do this?”