Social media influencers are a huge part of our daily lives and as a result they are increasingly becoming a bigger part of how people conduct business. Influencer marketing is steadily gaining popularity; it reaches more engaged audiences, produces larger ROI, and has many other benefits that set it apart from other types of marketing. There are agencies out there that help to create and manage the relationships between businesses and these social media influencers, but you might be asking yourself, “Why do I need an agency to do this?”
While it might not be difficult to locate an influencer or two in your field, the actual process of identifying numerous potential influencers and establishing and maintaining a positive relationships with them takes more time than you probably think.
Agencies have established practices and connections that help them reach an entire network of influencers, both new ones and those they have worked with in the past. Not only does using this agency expertise save you a large amount of time and extra work, but also lets the influencers know that you are serious about creating an influencer marketing campaign and want a dedicated person there to assist them with whatever they might need.
These influencers also know that agencies want to create long-term relationships for more than just one campaign, which provides them with more motivation to reply to a cold email from an agency rather than an random individual.
After all the time sourcing and contacting influencers, there is still the process of setting rates, creating a schedule, and developing content; a time intensive process that takes up the bulk of the process which many first-timers overlook.
By working through an agency, we can negotiate rates based on comparative campaigns, work to include the most beneficial supplementary social media coverage, and more. We work hard to make sure you get the most out of your money for this influencer marketing campaign.
If you’re still not sure if an agency is worth it, schedule a consultation with Faam today! With our recently launched self-service model, it has never been easier to get started with influencer marketing!